It's Time to Take Action & Execute Your Event.
My 8-week program will give you all of the tools necessary to take your event from a to-do list to reality.
You've been asked to deliver an event but are unsure where to start. That's where my 8-week program will help you and give you the tools and confidence to succeed.
Get the know-how to develop checklists, plans and processes to help you plan the perfect event.
You are about to add "event planner extraordinaire" to your skill set. Your boss and colleagues are going to be in awe of you. Attendees are asking when is the next event.
... and you made it look so simple.
Why this is for you?
- You have a tight turnaround from IDEA to LAUNCH.
- You've got some ideas. However, you feel the support of a community will strengthen your opportunity for success.
- You can start actioning your event within the first week.
- You thrive on amazing results for all involved.
What is Possible...
- You know in advance the questions to ask to set your event's purpose and vision.
- You have done the groundwork for a successful event and are meeting the event brief.
- You exude confidence and professionalism. It looks like you have done this multiple times.
- You have the tools at your disposal to achieve results.
- You are now the go-to event planner at work, leaving everyone wanting more.
Remember, there is no need for event planning to be exhausting. My tips, tools and tricks make the entire process uncomplicated, keeping you in control. You may even have FUN!
Let's Create Simplicity in Your Event Planning
Ensuring that you create the perfect event - EVERY TIME!
By the end, you will have the following:
Confidence to take action,
so you can stop worrying about what you have forgotten. Never again will you wonder if you remembered all the details, made all the right decisions or did enough to sell out.
A portfolio of checklists, templates and processes
that you have created, specific to your event needs.
A replicable system
allowing you to recreate your event time and time again without having to begin from scratch every time.
And you'll be able to achieve all of this with one extra invaluable resource... ME!
Unlike other courses and programs that leave you without so much as an email address to reach out to... I'll be with you throughout the program!
Just like your own personal event planner.
Join the VIP Waitlist Now
Here's What's Inside:
You're going to
love
these!
40-Page Workbook
The IDEA to LAUNCH Event Planners Workbook covers design, marketing, logistics, money, safety, security & control. And you get the workbook all in one go.
Weekly Live Q&A
A weekly live Q&A with me where you can bounce around your ideas, receive inspiration and tips and get extra knowledge and ideas for specific situations.
Video Tutorials
Video training on each element, with examples, stories of where it works & where it doesn't, and my personal experience.
Checklist
Create your own checklists to ensure you never forget anything again. From site selection, catering, programming, invitations, promotion, technical requirements, and volunteer engagement. Even the event day packing list!
Templates
Create your own templates eg, design plan, budget, run sheets, production schedules, marketing, promotion, social media plans, email swipe files, Canva templates, project plans and evaluation forms (to name a few).
Community
A space where you can be supported by a cohort of equally creative, inspiring, and talented people, all creating incredible experiences for their clients and audiences. A place where you can share your ideas, and support others with theirs.
"I did Sally's event training, and she knows her stuff! I have already been able to implement the things I learned into the daily operations of the business. Her experience and knowledge around events is exceptional."
NICOLE BOWMAN
"I'm new to events, but I thought I knew what to do. However, after doing Sally’s course, she showed me a number of things I hadn’t even considered. Sally’s course was a lifesaver. I covered myself, the venue, and the client and pulled off an amazing event. I would highly recommend."
JAYNE HERRMANN
"For any business owner who runs any type of events for any occasion, putting on workshops, holding information sessions or even a boardroom meeting, I recommend you do this course. This is a course no business should not have included in their professional development plan."
JANET CULPITT
When you know that if you could give your clients the dedication they deserve, I can give you the system to help you focus on the experience.
- You will DESIGN the ultimate event experience.
- You are supported through the FIVE-PHASE process by your personal event planner (that's me)!
- You can finally stop worrying if you have done enough and get it done.
- You will never have to remember all the steps again.
- You have all the templates, checklists, and tools to make it happen.
- A simple workbook to support you each step of the way.
- You get your own personal event planner to support you along the way.
Whether you are planning a business meeting, a workshop or even a wedding this workshop is designed for you! No matter how complex or simple, this program, coupled with my personal support will work for you and your future events.
Unlock the tools today!
And just who will be teaching you to take your event from IDEA to LAUNCH?
Me! I'm Sally Porteous
EVENT CREATOR, TRAINER and COACH, builder of exceptional audience experiences.
I've been planning events and conferences for more than 20 years, but I didn't know that's what I was doing for the first ten years. One day, I saw how complex the process was for many people. I then immersed myself in the event management field and spent the next five years studying business and creative industries.
In my career, I have produced over 200 events for more than 20,000 people and worked on any event you can imagine. The stories I share, the examples I use and the skills and knowledge I give you come from my experience and a solid knowledge base. It is like having your very own qualified event planner on your team.
"I would never have put these events on!
Sally is amazing, and I have enjoyed working with her for the last six months. I would never have put on my events without her knowledge and support. If you are looking for help in the event planning area, please contact Sally. She is so committed to your success."
Peta Jeppesen
Beyond the Classroom Australia
I'm here to help you achieve GREAT things
Let's Look at What You Get in Each Phase of the Program
PHASE 1
EVENT DESIGN
Spending time exploring the purpose, content design, entertainment, presenters, and MC and how this fits into the design perspective.
We explore the environment, venue criteria, layouts, floor plans and how they meet your design needs. The all-important decisions around catering and service and how you want your guests to feel with sound, lighting, and stage production.
Designing an exceptional experience for your audience through supporting your creative endeavours collectively.
When you finish the design section of the plan, you will have figured out:
- content, including topic, format & presenters
- entertainment from sourcing, selecting, coordinating & supporting
- the environment such as how you want people to feel, the decor, props, theming
- what you will offer your guests in relation to refreshments, meals, catering
- what production do you need to support your program, such as stage, lights, sound
- what will you include in your program
- what will the theme be that supports the purpose, message, brand or objective
PHASE 2
MARKETING
Never wonder again if you have done enough. If you haven't already done it, here you can establish your target market and how your material, such as invitations, posters, and marketing collateral, looks. Creating the plan to share your message online and offline, how to get publicity, and the most effective way to sell tickets. And there's a bonus section on sponsorship and partnerships (yep, there's a difference).
Give yourself the best possible chance to impact as many people as you intend with a strategic marketing focus.
When you finish the marketing section of the plan, you will:
- understand who your target customer is and what you need to say to pursuade them to come to your event
- have a clear vision of the distribution and design method of how you will invite people to your event
- know where to find your target attendee and start communicating with them
- who you need to get on board to help you get support for your event
- have an easy process to help your guests RSVP, buy tickets, register
- have a list of potential supporters that can help you achieve your purpose
PHASE 3
OPERATIONS
Never wonder again if you have done enough. If you haven't already done it, here you can establish your target market and how your material, such as invitations, posters, and marketing collateral, looks. Creating the plan to share your message online and offline, how to get publicity, and the most effective way to sell tickets. And there's a bonus section on sponsorship and partnerships (yep, there's a difference).
Give yourself the best possible chance to impact as many people as you intend with a strategic marketing focus.
When you finish the operations section of the plan, you will:
- have a clear idea of how people will transition into your event, the path they will need to take and the journey you will take them on
- know what is needed to ensure clear communication is distributed both internally and externally
- know whether you need to accomodate for additional infrastructure & if so, what
- have a draft 'run sheet' or sequence of events that has to happen before, during, and after your event
- know how to handle all the audience requirements that need to be managed
- have a clear idea of what you need in a venue or site, know how to inspect it and evaluate your various options
- start to look at where you get suppliers from
PHASE 4
ADMINISTRATION
Working with budgets and knowing what price to charge. Managing resources, volunteers, committees, and staff. Run sheets, schedules, project planning and timelines, and record it all so you can grow your event. All while keeping on-side with those whose help you need.
The tasks, checklists and activities that keep the wheels turning, the momentum building, and the execution running in the background.
When you finish the administration section of the plan, you will:
- have created a draft budget that extends to revenue & expenses, detailing an expected financial outcome
- have an understanding of the number of people you need to produce your event, as well as your volunteer workforce requirements
- consider what reports you need to create, plans you need to record, and procedural matters
- have thought about how you will buy and contract services & suppliers
- identify and understand all the stakeholders that can and will have an impact on your event
- set up how you will manage your database, knowledge management & information
- start to work on your timelines, production schedules and project charts
PHASE 5
CONTRACT, RISK & NEGOTIATION
Compliance and making sure you meet all your legal obligations. Create decision-making structures, COVID-safe plans, and keep your guests safe. You will understand contracts, and gain negotiating power, not to mention a great list of key suppliers.
Know the basics of protecting yourself, your company and your guests, and build the skills to know when to call in a professional.
When you finish the contract, risk & negotiation section of the plan, you will:
- have considered any licenses, regulations, laws or codes that you need to abide by
- established decision making rules & criteria and established a chain of command
- understand and consider the requirement for health & safety, emergency procedures and COVID safe event plans
- thought about whether you need special insurance for this event - or do your participants or exhibitors need insurance?
- have an understanding of whether you need legal representatives to negotiate & understand contracts
- look at your security requirements, consider procedures and systems of control
The IDEA to LAUNCH gets you from A to Z in record time.
This is your ticket out of overwhelm and into planning your retreat, event, conference, festival, community gathering..... with confidence.
Let's get you started!
Are you ready to plan the perfect event?
Confidently create your audience experience - finally deliver that transformational experience - never worry about what to do ever again.
- Supporting you to DESIGN an incredible experience.
- Done for you marketing to support your LAUNCH.
- Finally all the checklists & templates you need.
- Plus your own event planner for support & guidance.
- Plus comprehensive video tutorials & worksheets for every step of the journey.
"Sally took the time to help me analyse the true goal of my event. She helped me find a title that my audience could connect with. She was so encouraging, and supportive, and even helped me with my mindset."
RACHEL
Event Company Owner
"We looked to Sally for help with complex decisions for the delivery of the festival that would impact the business model of our event, and ultimately the event’s bottom line. Having a mentor with experience in the music and event industry was also instrumental in our ability to take the festival to a national platform in our second year, as well as navigate the issues around sponsorships and partnerships, seeking both short and long-term finance, managing events and teams remotely, and marketing on a national scale."
DORIAN
Festival Producer
"you are THE master of events"
TRANG
VA & Woman of Few Words
"I wanted to let you know the very positive impact you had on me and my career contemplation. Your optimism and can-do attitude has been evident to me in all your emails and posts since. I joined the online event you held at the tennis centre and I could tell from that there are a lot of people in the industry who valued your presence and effort to organise the event."
LOUISE
Event Student
Still Got Questions?
How long does the course take?
Does this program work for any event?
Will I be able to pay in instalments?
Is there a guarantee?
Do you offer 1-on-1 coaching?
Are you ready to change lives?
JOIN the VIP WAITLIST NOWWHAT ABOUT A GUARANTEE?
I promise that you CAN do this. But if you change your mind within 7 days of commencement, I will offer you a full refund, no matter the reason.
All I will ask from you is to jump on a quick call with me to help me understand how to improve the program. Simple!
My Last Piece of Advice
I know first-hand how beneficial it is to have someone in your corner. I know how easy it makes it when there is a step-by-step process to lead me through, and well, templates and checklists - I never work without them anymore.
So don't let that fear, lack of confidence, or feeling that you don't know what you're doing, stop you from creating that experience for your clients, guests, or community. I'll hold your hand every step of the way.
Join the VIP Waitlist Now